Fatima Zaidi is VP of Business Development for the creative communications agency Eighty-Eight. She is a commentator for Global News, and writes for BetaKit, Globe and Mail and Huffington Post, and was named to Marketing Magazine’s top 30 under 30 marketers and brand developers.

Fatima is someone who was never really exposed to startups, never considered them an option growing up, and had heard all kinds of bad things about them, but once she got a taste for the high risk, high reward startup world, she was hooked. She is passionate about business development and scaling companies, and has done everything from setting up a combined marketing campaign between Foodora and Durex to turning down Nickelodeon as a customer because she didn’t feel her company was the right fit.

Beyond all the cool stuff she has done and is doing, Fatima is amazingly candid, smart, funny and creative, and is committed to doing business right. Guarantee you’ll learn and laugh listening to her great stories!

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