Meet Peter Reitano and Jeff Goldenberg, the founders of Abacus, a lean, mean, growth-focused Facebook advertising machine. They really know their stuff (despite some questionable advice for aspiring entrepreneurs).

Abacus is an agency that takes a data-driven approach to Facebook ads. They walk me through the ins and outs of Facebook advertising, and much more, including how to build the right team and how the rise of mobile is changing the world. We cover fake news, and what it’s like to work with Bruce Croxon from Dragon’s Den. They even helped me understand what the heck a growth hacker is.

These guys really are awesome, and a lot of fun to talk to. This is definitely one of my favorite podcast episodes, so enjoy the ride!

Learn more about Abacus here.

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